Apple data cable selection principle: buy a license.  MFi: Made for iPhone/iPod/iPad, which is a kind of authorized identification license given by Apple to accessory manufacturers. 
 
Charging cables without MFi certification, often without MFi chips provided by Apple, may not recognize the transmission data, and the output current and voltage are usually very unstable.  Long-term use will cause damage to the cell phone battery.  The drawbacks of Apple's official data cable are also obvious: the quality is mediocre and the cable body is very soft.  After a period of time, the insulation at the joint will crack, this situation is relatively common.  Also, after some time of use, the thread will turn yellow and will not be resistant to dirt. 
 
If you want to buy more durable wire, try to choose braided wire.  If you want to buy more durable wire, try to choose braided wire.  While a long cable gives you more room to move around while charging, too long a cable can also affect the data transfer rate. Generally speaking, 1m and 1.2m are sufficient.